Case 1 · Market rebuild, Brazil
Rebuilding a market everyone had written off
The situation
Sales had collapsed to zero. The licensee had walked away, headquarters gave no support, and customers no longer trusted the brand.
The insight
Demand was never the problem. Distribution, communication, customer confidence and retail price were.
What we did
Restored trust one conversation at a time, built a logistics network reaching 98% of Brazilian households, built manufacturing from zero, and negotiated tax incentives that changed the unit economics.
The result
A market everyone called dead was rebuilt from zero, and the brand regained its dream-buy status.